Jackson

Building an advisor-to-client retirement planning tool
B2C
Fintech
Data Visualization

Jackson

Building an advisor-to-client retirement planning tool
B2C
Fintech
Data Visualization

Jackson

Building an advisor-to-client retirement planning tool
B2C
Fintech
Data Visualization
Overview
Engineering a retirement planning calculator for financial advisors to present to their clients
Overview
Engineering a retirement planning calculator for financial advisors to present to their clients

While interning at Jackson, I played a key role in developing a retirement expense and income calculator.


This tool enables advisors to identify income gaps in client retirement plans and recommend annuities as a solution.


Today, the tool is used by thousands of financial professionals who sell Jackson's products.

My Roles
My Roles

Data Visualization

Interaction Design

Visual Design

Data Visualization

Interaction Design

Visual Design

Tools
Tools

Figma

Jira
Photoshop

Lean UX

Scrum

Figma

Jira
Photoshop

Lean UX

Scrum

Timeline
Timeline

Four Months,

Completed in

August 2021

Four Months,

Completed in

August 2021

Team
Team

Chardae Hawley

Asif Dewji

Brandon Benedict

Bob Rios

Jacob Kersh

Chardae Hawley

Asif Dewji

Brandon Benedict

Bob Rios

Jacob Kersh

Overview
Engineering a retirement planning calculator for financial advisors to present to their clients

While interning at Jackson, I played a key role in developing a retirement expense and income calculator.


This tool enables advisors to identify income gaps in client retirement plans and recommend annuities as a solution.


Today, the tool is used by thousands of financial professionals who sell Jackson's products.

My Roles

Data Visualization

Interaction Design

Visual Design

Tools

Figma

Jira
Photoshop

Lean UX

Scrum

Timeline

Four Months,

Completed in

August 2021

Team

Chardae Hawley

Asif Dewji

Brandon Benedict

Bob Rios

Jacob Kersh

Solution Snapshot
A preview gallery of the final design
Solution Snapshot
A preview gallery of the final design
Solution Snapshot
A preview gallery of the final design


Project Background
Exploring Jackson's approach to retirement planning
Project Background
Exploring Jackson's approach to retirement planning
Project Background
Exploring Jackson's approach to retirement planning

At the beginning of my internship, I participated in onboarding meetings with my team's product owner.


Specifically, I learned how Jackson simplifies retirement planning by helping clients to invest in annuities. This clarified the purpose of what my team was building.

What Are Annuities?

A financial product that pays out a stream of income to the holder, usually during the years of their retirement.

What Are Annuities?

A financial product that pays out a stream of income to the holder, usually during the years of their retirement.

What Are Annuities?

A financial product that pays out a stream of income to the holder, usually during the years of their retirement.

Role in Retirement

Annuities provide steady monthly income, ensuring financial stability and peace of mind for retirees.

Role in Retirement

Annuities provide steady monthly income, ensuring financial stability and peace of mind for retirees.

Role in Retirement

Annuities provide steady monthly income, ensuring financial stability and peace of mind for retirees.

Relevance to Project

The tool being built simplifies the concept of Jackson's annuities and highlights their value for clients.

Relevance to Project

The tool being built simplifies the concept of Jackson's annuities and highlights their value for clients.

Relevance to Project

The tool being built simplifies the concept of Jackson's annuities and highlights their value for clients.

Objective
Tasked with creating a tool to showcase the value of annuities for retirees
Objective
Tasked with creating a tool to showcase the value of annuities for retirees
Objective
Tasked with creating a tool to showcase the value of annuities for retirees

To better understand the project's progress to date, I reviewed my team's list of product deployments in Jira.

Our product owner also tasked me with creating a problem statement, which we then compared to the team's existing statement to ensure they were aligned.

My Problem Statement

Design a calculator that clearly shows clients how purchasing an annuity can help them prevent their retirement expenses from surpassing their income.

Design a calculator that clearly shows clients how purchasing an annuity can help them prevent their retirement expenses from surpassing their income.

Team Problem Statement

Create a retirement planning tool that enables financial professionals to showcase the benefits of Jackson annuities in bridging income gaps for future retirees.

Create a retirement planning tool that enables financial professionals to showcase the benefits of Jackson annuities in bridging income gaps for future retirees.

Target Audience
Becoming familiar with the unique roles of financial advisors and their clients
Target Audience
Becoming familiar with the unique roles of financial advisors and their clients
Target Audience
Becoming familiar with the unique roles of financial advisors and their clients

Once I grasped the project's objective, I familiarized myself with the target audience—financial advisors and their clients. 


The personas derived from this audience had entirely different roles when interacting with the calculator. As a result, each required tailored testing processes.

Ready-To-Retire Rae
Role

Rae is approaching retirement and is curious about how annuities can help her manage her money.

She engages with the tool by absorbing information about her projected retirement finances.

Needs

Tailored advice for managing her retirement expenses and potentially buying an annuity.

Ready-To-Retire Rae
Role

Rae is approaching retirement and is curious about how annuities can help her manage her money.

She engages with the tool by absorbing information about her projected retirement finances.

Needs

Tailored advice for managing her retirement expenses and potentially buying an annuity.

Ready-To-Retire Rae
Role

Rae is approaching retirement and is curious about how annuities can help her manage her money.

She engages with the tool by absorbing information about her projected retirement finances.

Needs

Tailored advice for managing her retirement expenses and potentially buying an annuity.

Financial Femi
Role

Femi is a financial advisor who is dedicated to simplifying retirement planning for his clients.

He interacts with the tool by navigating its UI to showcase how annuities can secure financial futures.

Needs

A user-friendly tool that visually models the benefits of annuities in client retirement scenarios.

Financial Femi
Role

Femi is a financial advisor who is dedicated to simplifying retirement planning for his clients.

He interacts with the tool by navigating its UI to showcase how annuities can secure financial futures.

Needs

A user-friendly tool that visually models the benefits of annuities in client retirement scenarios.

Financial Femi
Role

Femi is a financial advisor who is dedicated to simplifying retirement planning for his clients.

He interacts with the tool by navigating its UI to showcase how annuities can secure financial futures.

Needs

A user-friendly tool that visually models the benefits of annuities in client retirement scenarios.

Methodology
Adapting Scrum framework to integrate principles of Lean UX
Methodology
Adapting Scrum framework to integrate principles of Lean UX
Methodology
Adapting Scrum framework to integrate principles of Lean UX

Before fully integrating with the team, I learned how they modified traditional Scrum framework by weaving Lean UX into their biweekly sprint cycles.


My team also implemented a staggered sprint structure. This involves designers working a sprint ahead of developers, allowing for incremental product deployment.

Overlay Lean UX principles
Overlay Lean UX principles
Timeframe
Mapping the journey from concept to completion
Timeframe
Mapping the journey from concept to completion
Timeframe
Mapping the journey from concept to completion

My internship spanned eight two-week sprints and was rooted in the team's modified Scrum framework.


Product demos were presented to stakeholders every four weeks. Aside from working on the project itself, I was also assigned a few intern-related duties.


Note that the team completed foundational work on the calculator and deployed the first step prior to my arrival.

Show additional duties
Show additional duties
Project Progression
Notable product milestones
Project Progression
Notable product milestones
Project Progression
Notable product milestones

Because we deployed this tool incrementally, my team was able to track the completion of major product milestones.


The timeline below highlights these milestones—including those completed before my internship began and the end product available on Jackson's website.

Competitor and User Research
Pre-Deployed Milestone

Studied similar tools and their use of predictive retirement planning analytics. Conducted user interviews with financial advisors and clients.

Completed February 2021
Competitor and User Research
Pre-Deployed Milestone

Studied similar tools and their use of predictive retirement planning analytics. Conducted user interviews with financial advisors and clients.

February 2021
Competitor and User Research
Pre-Deployed Milestone

Studied similar tools and their use of predictive retirement planning analytics. Conducted user interviews with financial advisors and clients.

Completed February 2021
Design Preparation
Pre-Deployed Milestone

Defined UX requirements to facilitate integration of predictive analytics. Reviewed visual style guide and mapped advisor-client task flows.

Completed March 2021
Design Preparation
Pre-Deployed Milestone

Defined UX requirements to facilitate integration of predictive analytics. Reviewed visual style guide and mapped advisor-client task flows.

Completed March 2021
Design Preparation
Pre-Deployed Milestone

Defined UX requirements to facilitate integration of predictive analytics. Reviewed visual style guide and mapped advisor-client task flows.

March 2021
Step 1: Calculate Expenses
Pre-Deployed Milestone

Developed interface enabling advisors to guide clients through retirement expense forecasting while accounting for future inflation.

Step 1: Calculate Expenses
Pre-Deployed Milestone

Developed interface enabling advisors to guide clients through retirement expense forecasting while accounting for future inflation.

Step 1: Calculate Expenses
Pre-Deployed Milestone

Developed interface enabling advisors to guide clients through retirement expense forecasting while accounting for future inflation.

Step 2: Gap Analysis
Sprint Duration: 1–2

Designed interface allowing advisors to identify and illustrate gap between projected client retirement income and forecasted expenses.

Step 2: Gap Analysis
Sprint Duration: 1–2

Designed interface allowing advisors to identify and illustrate gap between projected client retirement income and forecasted expenses.

Step 2: Gap Analysis
Sprint Duration: 1–2

Designed interface allowing advisors to identify and illustrate gap between projected client retirement income and forecasted expenses.

Step 3: Proposed Gap Solution
Sprint Duration: 3–6

Crafted interface presenting annuities as a solution to client income gap. Articulated differences between annuity risk profiles.

Step 3: Proposed Gap Solution
Sprint Duration: 3–6

Crafted interface presenting annuities as a solution to client income gap. Articulated differences between annuity risk profiles.

Step 3: Proposed Gap Solution
Sprint Duration: 3–6

Crafted interface presenting annuities as a solution to client income gap. Articulated differences between annuity risk profiles.

Step 4: Client Reports
Sprint Duration: 7–8

Created interface for advisors to generate client reports. Devised report information architecture and sample visuals for stakeholder review.

Step 4: Client Reports
Sprint Duration: 7–8

Created interface for advisors to generate client reports. Devised report information architecture and sample visuals for stakeholder review.

Step 4: Client Reports
Sprint Duration: 7–8

Created interface for advisors to generate client reports. Devised report information architecture and sample visuals for stakeholder review.

End Product
Post-Deployed Milestone

Finished report content and mobile optimization. Presented final design to stakeholders. End product deployed after conclusion of internship.

End Product
Post-Deployed Milestone

Finished report content and mobile optimization. Presented final design to stakeholders. End product deployed after conclusion of internship.

End Product
Post-Deployed Milestone

Finished report content and mobile optimization. Presented final design to stakeholders. End product deployed after conclusion of internship.

Reflection
Learning, growth and industry accolades
Reflection
Learning, growth and industry accolades
Reflection
Learning, growth and industry accolades

During my final days at Jackson, I reflected on my experience working with Lean UX, iterative development, and user testing in an agile environment.


The final calculator was deployed shortly after my internship ended and quickly became a valuable resource for financial professionals across Jackson's extensive distribution network.


The tool also earned Jackson acclaim from major financial publications and nomination as a finalist in the 2022 Wealth Management Industry Awards.


I'm eager to apply all that I learned from this internship to future UX roles and challenges.

Case Study Collection
Check out more of my recent work
Case Study Collection
Check out more of my recent work
Case Study Collection
Check out more of my recent work


Copyright © 2025 Jacob Kersh
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Copyright © 2025 Jacob Kersh
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Last updated on January 1st, 2025
Copyright © 2025 Jacob Kersh
Powered by caffeine gum. Coffee is overrated.
Last updated on January 1st, 2025