Step 2: Gap Analysis

Sprint Duration: 1-2

Step 2: Gap Analysis

Sprint Duration: 1-2
Product Milestone Synopsis
Creating a framework to visualize retirement income gaps
Product Milestone Synopsis
Creating a framework to visualize retirement income gaps

In Step 2, the aim was to help advisors guide their clients through understanding their retirement income gap.

To accomplish this, we created an interface that contextualizes the retirement expenses forecasted in Step 1, then illustrates the gap with a "bucket" metaphor.

Product Milestone Synopsis
Creating a framework to visualize retirement income gaps

In Step 2, the aim was to help advisors guide their clients through understanding their retirement income gap.

To accomplish this, we created an interface that contextualizes the retirement expenses forecasted in Step 1, then illustrates the gap with a "bucket" metaphor.

Sprints 1-2
Resolving user confusion by improving interactions and metaphors
Sprints 1-2
Resolving user confusion by improving interactions and metaphors
Sprints 1-2
Resolving user confusion by improving interactions and metaphors

During my first sprint as an intern, we created a mid-fidelity prototype enabling advisors to input protected client expenses and guaranteed income. The ensuing gap was illustrated with a "tree" metaphor.


After addressing areas of improvement through testing, our product owner authorized the development of a high-fidelity iteration using the project's style guide.

Show testing feedback

Show testing feedback

Shifting to Percentage Sliders

Introducing percentage sliders for protected expenses connects them to the previous step and enhances client understanding with clear visual aids.

Reimagining the Gap Metaphor

Choosing the "bucket" metaphor over other options effectively conveys the concept of filling an income gap and eliminates the need for overlapping lines.

Final Design
An actionable foundation for a strategic investment
Final Design
An actionable foundation for a strategic investment
Final Design
An actionable foundation for a strategic investment

The high-fidelity iteration of Step 2 establishes a connection to the previous step and guides advisors and clients through a linear task flow.

The design reframes the dilemma of a retirement income gap into an actionable opportunity for clients, laying the groundwork for advisors to recommend investing in an annuity to fill it in Step 3.

Overlay task flow
Overlay task flow
Copyright © 2025 Jacob Kersh
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Last updated on January 1st, 2025
Copyright © 2025 Jacob Kersh
Powered by caffeine gum. Coffee is overrated.
Last updated on January 1st, 2025
Copyright © 2025 Jacob Kersh
Powered by caffeine gum. Coffee is overrated.
Last updated on January 1st, 2025