Praxis Impact

Pioneering an experiential learning management paltform
B2B
SaaS
CRM

Praxis Impact

Pioneering an experiential learning management paltform
B2B
SaaS
CRM

Praxis Impact

Pioneering an experiential learning management paltform
B2B
SaaS
CRM
Overview
Designing an experiential learning management system for academic program managers
Overview
Designing an experiential learning management system for academic program managers

For my Human-Computer Interaction capstone, I helped build Praxis Impact—a platform that simplifies the management of experiential learning programs.

The tool also enables such programs to develop valuable partnerships with real-world companies and oversee the student projects they sponsor.

My Roles
My Roles

Interaction Design
User Research
User Testing

Interaction Design
User Research
User Testing

Tools
Tools

Figma

Miro

Photoshop

Figma

Miro

Photoshop

Timeline
Timeline

One Year,
Completed

July 2023

One Year,
Completed

July 2023

Team
Team

Shardul Aggarwal
Abhiram Kadimetla
Jacob Kersh

Shardul Aggarwal
Abhiram Kadimetla
Jacob Kersh

Overview
Designing an experiential learning management system for academic program managers

For my Human-Computer Interaction capstone, I helped build Praxis Impact—a platform that simplifies the management of experiential learning programs.

The tool also enables such programs to develop valuable partnerships with real-world companies and oversee the student projects they sponsor.

My Roles

Interaction Design
User Research
User Testing

Tools

Figma

Miro

Photoshop

Timeline

One Year,
Completed

July 2023

Team

Shardul Aggarwal
Abhiram Kadimetla
Jacob Kersh

Solution Snapshot
A preview gallery of the final design
Solution Snapshot
A preview gallery of the final design
Solution Snapshot
A preview gallery of the final design


Project Background
Learning the basics of experiential learning management
Project Background
Learning the basics of experiential learning management
Project Background
Learning the basics of experiential learning management

During my team's first workshop, our sponsor introduced himself as the Interim Director of the iConsultancy—an experiential learning program at UMD.


He then briefed us on the fundamentals of experiential learning programs. We specifically learned about their managerial side, which is often overlooked by students.

What is Experiential Learning?

Experiential learning is a unique approach to higher education that emphasizes learning through action.

It combines classroom theory with hands-on projects that involve external companies.

What is Experiential Learning?

Experiential learning is a unique approach to higher education that emphasizes learning through action.

It combines classroom theory with hands-on projects that involve external companies.

What is Experiential Learning?

Experiential learning is a unique approach to higher education that emphasizes learning through action.

It combines classroom theory with hands-on projects that involve external companies.

Experiential Learning Program Managers

Program managers oversee the creation of experiential learning projects for students.

They optimize relationships between students, staff, and external companies.

Experiential Learning Program Managers

Program managers oversee the creation of experiential learning projects for students.

They optimize relationships between students, staff, and external companies.

Experiential Learning Program Managers

Program managers oversee the creation of experiential learning projects for students.

They optimize relationships between students, staff, and external companies.

Bridging Program Management Gaps

Managers face a unique set of challenges in experiential learning environments.

However, there is significant potential to mitigate these obstacles.

Bridging Program Management Gaps

Managers face a unique set of challenges in experiential learning environments.

However, there is significant potential to mitigate these obstacles.

Bridging Program Management Gaps

Managers face a unique set of challenges in experiential learning environments.

However, there is significant potential to mitigate these obstacles.

Project Objective
Tasked with designing a scaleable program management tool from scratch
Project Objective
Tasked with designing a scaleable program management tool from scratch
Project Objective
Tasked with designing a scaleable program management tool from scratch

After familiarizing us with experiential learning, our sponsor outlined the project's objective:


In experiential learning environments, managers often struggle to oversee their programs and maintain strong client relationships with external companies.


Our task was to design a solution that addressed these challenges, while ensuring the software could scale effectively to support the diverse needs of programs nationwide.

Laying the Groundwork
Analyzing client engagement in our sponsor's experiential learning program
Laying the Groundwork
Analyzing client engagement in our sponsor's experiential learning program
Laying the Groundwork
Analyzing client engagement in our sponsor's experiential learning program

With the primary objective established, we interviewed our sponsor to better understand operations within the iConsultancy.


Specifically, he provided us with a diagram outlining the department's strategy for building client relationships. This gave us a tangible starting point.

Conceptualization
Using a concept map to better understand roles and relationships
Conceptualization
Using a concept map to better understand roles and relationships
Conceptualization
Using a concept map to better understand roles and relationships

We then created a concept map highlighting six key players in the iConsultancy's operational structure.


This clarified roles and relationships, helping us identify applicable products to analyze in the following step.

Exploring the Market
A deep dive into related program management systems
Exploring the Market
A deep dive into related program management systems
Exploring the Market
A deep dive into related program management systems

Using our findings from the concept map, we began researching relevant program management tools.


Although no existing software fulfilled Praxis Impact’s prospective role, our analysis provided us with actionable insights for planning our user research.

Using our findings from the concept map, we began researching relevant program management tools.


Although no existing software fulfilled Praxis Impact’s prospective role, our analysis provided us with actionable insights for planning our user research.

Insights from this investigation are laid out below.

Usability and Dashboard
Actionable Insight

Explore how users utilize editable dashboards and filtration tools.

Actionable Insight

Discuss the role of visual aids and data visualization in user workflows.

Usability and Dashboard
Actionable Insight

Explore how users utilize editable dashboards and filtration tools.

Actionable Insight

Discuss the role of visual aids and data visualization in user workflows.

Usability and Dashboard
Actionable Insight

Explore how users utilize editable dashboards and filtration tools.

Actionable Insight

Discuss the role of visual aids and data visualization in user workflows.

Features and UI Elements
Actionable Insight

Evaluate user dependence on platform customizability and integration of external tools.

Actionable Insight

Understand the tracking features users require to manage client engagement.

Features and UI Elements
Actionable Insight

Evaluate user dependence on platform customizability and integration of external tools.

Actionable Insight

Understand the tracking features users require to manage client engagement.

Features and UI Elements
Actionable Insight

Evaluate user dependence on platform customizability and integration of external tools.

Actionable Insight

Understand the tracking features users require to manage client engagement.

Industry and UX Writing
Actionable Insight

Establish expectations for platform terminology in academic environments.

Actionable Insight

Determine how language familiarity impacts platform usability.

Industry and UX Writing
Actionable Insight

Establish expectations for platform terminology in academic environments.

Actionable Insight

Determine how language familiarity impacts platform usability.

Industry and UX Writing
Actionable Insight

Establish expectations for platform terminology in academic environments.

Actionable Insight

Determine how language familiarity impacts platform usability.

Internal User Interviews
Engaging with experiential learning program managers at UMD
Internal User Interviews
Engaging with experiential learning program managers at UMD
Internal User Interviews
Engaging with experiential learning program managers at UMD

Following our market exploration, we interviewed six program managers at UMD.


We used affinity mapping to organize our findings, which revealed common frustrations among users within our own institution.


However, we also recognized the importance of widening our research beyond UMD.

General Pain Points
“If students aren’t gaining valuable real-world experience, we’ve failed”

Users ensure that real-world challenges are reflected within the protected academic environment.

“Tracking this whole process is like a full-time job”

Users are responsible for visualizing and managing their relationships with clients.

“It takes a lot to manage win-win relationships”

Users try to foster a mutual relationship between students and clients, but doing so is challenging.

General Pain Points
“If students aren’t gaining valuable real-world experience, we’ve failed”

Users ensure that real-world challenges are reflected within the protected academic environment.

“Tracking this whole process is like a full-time job”

Users are responsible for visualizing and managing their relationships with clients.

“It takes a lot to manage win-win relationships”

Users try to foster a mutual relationship between students and clients, but doing so is challenging.

General Pain Points
“If students aren’t gaining valuable real-world experience, we’ve failed”

Users ensure that real-world challenges are reflected within the protected academic environment.

“Tracking this whole process is like a full-time job”

Users are responsible for visualizing and managing their relationships with clients.

“It takes a lot to manage win-win relationships”

Users try to foster a mutual relationship between students and clients, but doing so is challenging.

Solution Guidelines
“Google Sheets integration is a must-have for our program”

Users would benefit from a centralized CRM that integrates with popular productivity and data tools.

“In academic settings, we refer to clients as partners”

Users would like a platform that serves their business needs without sacrificing their academic priorities.

“Experiential learning management is full of nuance”

Users seek an interface that can be tailored to their specific academic experiential learning environment.

Solution Guidelines
“Google Sheets integration is a must-have for our program”

Users would benefit from a centralized CRM that integrates with popular productivity and data tools.

“In academic settings, we refer to clients as partners”

Users would like a platform that serves their business needs without sacrificing their academic priorities.

“Experiential learning management is full of nuance”

Users seek an interface that can be tailored to their specific academic experiential learning environment.

Solution Guidelines
“Google Sheets integration is a must-have for our program”

Users would benefit from a centralized CRM that integrates with popular productivity and data tools.

“In academic settings, we refer to clients as partners”

Users would like a platform that serves their business needs without sacrificing their academic priorities.

“Experiential learning management is full of nuance”

Users seek an interface that can be tailored to their specific academic experiential learning environment.

External Online Survey
Finding qualitative & quantitative insights from managers nationwide
External Online Survey
Finding qualitative & quantitative insights from managers nationwide
External Online Survey
Finding qualitative & quantitative insights from managers nationwide

Through a mixed methods survey, we expanded our research to include the insights of 20 program managers from experiential learning departments nationwide.


By merging these insights with our findings from the internal interviews, we identified six new themes that transcended institutional boundaries.

Integrated Tools
“It’s time consuming and overwhelming to juggle so many tools at once”

Administrators juggle multiple software tools, emphasizing the need for a unified solution.

Integrated Tools
“It’s time consuming and overwhelming to juggle so many tools at once”

Administrators juggle multiple software tools, emphasizing the need for a unified solution.

Measuring Success
“We have a ton of difficulty tracking client relationships and measuring success"

Clear, measurable KPIs for client success must be established.

Measuring Success
“We have a ton of difficulty tracking client relationships and measuring success"

Clear, measurable KPIs for client success must be established.

Cultivating Trust
“Sometimes, you just have to call them up and have a conversation”

Convincing a client to join and maintaining the relationship is a continuous journey.

Cultivating Trust
“Sometimes, you just have to call them up and have a conversation”

Convincing a client to join and maintaining the relationship is a continuous journey.

Tailored Features
“In terms of functionality, our current management software sucks”

Programs need a centralized tool that can be tailored to their unique workflow.

Tailored Features
“In terms of functionality, our current management software sucks”

Programs need a centralized tool that can be tailored to their unique workflow.

Crafting User Personas
Personifying the experiential learning management user spectrum
Crafting User Personas
Personifying the experiential learning management user spectrum
Crafting User Personas
Personifying the experiential learning management user spectrum

Drawing on key themes from our research, we developed personas to represent the diverse users of Praxis Impact.


These personas were crucial for capturing the nuances of program management roles, which vary by institution and leadership level.

Supervisor Sara
Role

Sara is an Academic Supervisor tracking client and student alignment.

Needs

She is frustrated with having to manually transfer client satisfaction data on student work between tools.

She wants a centralized platform that uses academic terminology.

Supervisor Sara
Role

Sara is an Academic Supervisor tracking client and student alignment.

Needs

She is frustrated with having to manually transfer client satisfaction data on student work between tools.

She wants a centralized platform that uses academic terminology.

Supervisor Sara
Role

Sara is an Academic Supervisor tracking client and student alignment.

Needs

She is frustrated with having to manually transfer client satisfaction data on student work between tools.

She wants a centralized platform that uses academic terminology.

Networker Nathan
Role

Nico is an Engagement Lead overseeing outreach and client relations.

Needs

He uses software not meant for academia—making it hard to track client acquisition.

He needs a visually oriented relationship tracking tool that uses academic terminology.

Networker Nathan
Role

Nico is an Engagement Lead overseeing outreach and client relations.

Needs

He uses software not meant for academia—making it hard to track client acquisition.

He needs a visually oriented relationship tracking tool that uses academic terminology.

Networker Nathan
Role

Nico is an Engagement Lead overseeing outreach and client relations.

Needs

He uses software not meant for academia—making it hard to track client acquisition.

He needs a visually oriented relationship tracking tool that uses academic terminology.

Administrator Aaron
Role

Aaron is an Experiential Learning Dean who oversees multiple departments.

Needs

Bureaucratic red tape at his university hinders overall communication.

He wants a tool that unifies operations, and has no terminology preference as long as it is understood by all.

Administrator Aaron
Role

Aaron is an Experiential Learning Dean who oversees multiple departments.

Needs

Bureaucratic red tape at his university hinders overall communication.

He wants a tool that unifies operations, and has no terminology preference as long as it is understood by all.

Administrator Aaron
Role

Aaron is an Experiential Learning Dean who oversees multiple departments.

Needs

Bureaucratic red tape at his university hinders overall communication.

He wants a tool that unifies operations, and has no terminology preference as long as it is understood by all.

Terminology Glossary
Bridging the language gap between business and academia
Terminology Glossary
Bridging the language gap between business and academia
Terminology Glossary
Bridging the language gap between business and academia

Our personas demonstrated that users would benefit from a platform similar to corporate client acquisition software—but tailored to an academic environment.


To lay the foundation for our initial design, we transitioned from business-centric terms to academic language.

Mapping Red Routes
Identifying critical task flows performed by each persona
Mapping Red Routes
Identifying critical task flows performed by each persona
Mapping Red Routes
Identifying critical task flows performed by each persona

With the platform’s language in place, we shifted our focus to identifying the critical tasks users would perform while navigating Praxis Impact.


We mapped these tasks as red routes to eliminate inefficiencies before designing the first iteration.

Mid-Fidelity Prototype
Translating research into a functional design blueprint
Mid-Fidelity Prototype
Translating research into a functional design blueprint
Mid-Fidelity Prototype
Translating research into a functional design blueprint

After identifying the red routes that would guide the platform’s structure, we began designing a mid‑fidelity prototype.

We constructed this iteration in grayscale to prioritize functionality over aesthetics during testing.

Mid-Fidelity User Testing
Harnessing feedback from testing to improve platform usability
Mid-Fidelity User Testing
Harnessing feedback from testing to improve platform usability
Mid-Fidelity User Testing
Harnessing feedback from testing to improve platform usability

Through two rounds of functional testing, we evaluated our first iteration's ability to support user task flows.


Feedback from both local and external program managers revealed eight areas for improvement.

KPI Refinement
"Tracking partnerships is just not as simple as satisfied vs. unsatisfied"

The current KPIs were not comprehensive enough and lacked clear descriptions.

KPI Refinement
"Tracking partnerships is just not as simple as satisfied vs. unsatisfied"

The current KPIs were not comprehensive enough and lacked clear descriptions.

KPI Relocation
"I need to be able to track each partner's individual satisfaction"

A combined satisfaction percent of every partner is too general and lacks purpose.

KPI Relocation
"I need to be able to track each partner's individual satisfaction"

A combined satisfaction percent of every partner is too general and lacks purpose.

Stakeholder Views
"We have a parking lot of potential partners and way less active partners"

Stakeholders would not find the graph appealing, as it will always have more prospects.

Stakeholder Views
"We have a parking lot of potential partners and way less active partners"

Stakeholders would not find the graph appealing, as it will always have more prospects.

Opportunity Updates
"I can't see what stage this opportunity is on from this screen"

Under specific opportunities, users cannot view or change their respective stage.

Opportunity Updates
"I can't see what stage this opportunity is on from this screen"

Under specific opportunities, users cannot view or change their respective stage.

High-Fidelity Prototype
The culmination of our research and design journey
High-Fidelity Prototype
The culmination of our research and design journey

Building on our insights from mid-fidelity user testing, we created a high-fidelity prototype that blends functionality with aesthetics.


This prototype represents the pinnacle of the project.

High-Fidelity Prototype
The culmination of our research and design journey

Building on our insights from mid-fidelity user testing, we created a high-fidelity prototype that blends functionality with aesthetics.


This prototype represents the pinnacle of the project.

High-Fidelity User Testing
Testing our definitive iteration to encourage refinement and growth
High-Fidelity User Testing
Testing our definitive iteration to encourage refinement and growth
High-Fidelity User Testing
Testing our definitive iteration to encourage refinement and growth

During the final week of our capstone, we conducted another round of user testing on our high-fidelity prototype.

Our findings ensured the project would be primed for future enhancements by subsequent capstone teams.

Dashboard Widgets
"I definitely would want to add my own widgets to the dashboard"

Having an editable dashboard layout with custom widgets resonated with users.

Dashboard Widgets
"I definitely would want to add my own widgets to the dashboard"

Having an editable dashboard layout with custom widgets resonated with users.

Expanding Models
"Would notifications expand into a pop-up or a separate window?

Users were curious about how the notifications modal would look when completed.

Expanding Models
"Would notifications expand into a pop-up or a separate window?

Users were curious about how the notifications modal would look when completed.

Feedback Emails
"I would want to see what feedback emails would look like for partners"

Users loved our idea for how partners would contribute feedback and KPI data.

Feedback Emails
"I would want to see what feedback emails would look like for partners"

Users loved our idea for how partners would contribute feedback and KPI data.

Calendar Integration
"The calendar tab will be useless if it doesn't sync up to my Google Calendar"

The platform must have integrate with each user's Google Calendar.

Calendar Integration
"The calendar tab will be useless if it doesn't sync up to my Google Calendar"

The platform must have integrate with each user's Google Calendar.

Notable Sponsor Feedback
Validating the completion of initial objectives and paving the path ahead
Notable Sponsor Feedback
Validating the completion of initial objectives and paving the path ahead
Notable Sponsor Feedback
Validating the completion of initial objectives and paving the path ahead

Our sponsor confirmed we achieved the objective of creating a scaleable experiential learning platform.

He also highlighted areas for improvement.

Positive Feedback
Needs Improvement
Scaleable Design
“Praxis Impact succeeds in adapting to the unique needs of all experiential learning programs”

We internalized the sponsor's vision for scalability by designing a tool that emphasizes customization.

Scaleable Design
“Praxis Impact succeeds in adapting to the unique needs of all experiential learning programs”

We internalized the sponsor's vision for scalability by designing a tool that emphasizes customization.

Calendar Tab Omission
"While I understand the time constraints, the lack of a Calendar tab was a noticeable gap"

We were unable to integrate and test a calendar tab in our final design.

Calendar Tab Omission
"While I understand the time constraints, the lack of a Calendar tab was a noticeable gap"

We were unable to integrate and test a calendar tab in our final design.

Value-Driven KPIs
"The KPIs were great—they increase the platform's value for partners, program managers and students"

We delivered value to stakeholders by integrating KPIs that ensure measurable outcomes for all involved.

Value-Driven KPIs
"The KPIs were great—they increase the platform's value for partners, program managers and students"

We delivered value to stakeholders by integrating KPIs that ensure measurable outcomes for all involved.

High-Fidelity Iteration Gap
"There was only one iteration of the final prototype; testing revealed stones that remain unturned"

We missed the opportunity to further refine our high-fidelity design, leaving some user needs unaddressed.

High-Fidelity Iteration Gap
"There was only one iteration of the final prototype; testing revealed stones that remain unturned"

We missed the opportunity to further refine our high-fidelity design, leaving some user needs unaddressed.

Positive Feedback
Scaleable Design
“Praxis Impact succeeds in adapting to the unique needs of all experiential learning programs”

We internalized the sponsor's vision for scalability by designing a tool that emphasizes customization.

Scaleable Design
“Praxis Impact succeeds in adapting to the unique needs of all experiential learning programs”

We internalized the sponsor's vision for scalability by designing a tool that emphasizes customization.

Value-Driven KPIs
"The KPIs were great—they increase the platform's value for partners, program managers and students"

We delivered value to stakeholders by integrating KPIs that ensure measurable outcomes for all involved.

Value-Driven KPIs
"The KPIs were great—they increase the platform's value for partners, program managers and students"

We delivered value to stakeholders by integrating KPIs that ensure measurable outcomes for all involved.

Needs Improvement
Calendar Tab Omission
"While I understand the time constraints, the lack of a Calendar tab was a noticeable gap"

We were unable to integrate and test a calendar tab in our final design.

Calendar Tab Omission
"While I understand the time constraints, the lack of a Calendar tab was a noticeable gap"

We were unable to integrate and test a calendar tab in our final design.

High-Fidelity Iteration Gap
"There was only one iteration of the final prototype; testing revealed stones that remain unturned"

We missed the opportunity to further refine our high-fidelity design, leaving some user needs unaddressed.

High-Fidelity Iteration Gap
"There was only one iteration of the final prototype; testing revealed stones that remain unturned"

We missed the opportunity to further refine our high-fidelity design, leaving some user needs unaddressed.

Journey Retrospective
Reflecting on a uniquely immersive experience
Journey Retrospective
Reflecting on a uniquely immersive experience
Journey Retrospective
Reflecting on a uniquely immersive experience

In our final sponsor workshop, we discussed the paradoxical nature of designing an experiential learning management system as students in the iConsultancy's experiential learning program.


Sometimes, the best way to understand a challenge is to live it.

Case Study Collection
Check out more of my recent work
Case Study Collection
Check out more of my recent work
Case Study Collection
Check out more of my recent work


Copyright © 2025 Jacob Kersh
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Last updated on January 1st, 2025
Copyright © 2025 Jacob Kersh
Powered by caffeine gum. Coffee is overrated.
Last updated on January 1st, 2025
Copyright © 2025 Jacob Kersh
Powered by caffeine gum. Coffee is overrated.
Last updated on January 1st, 2025